IRFAN QURAISHI
SRINAGAR: Urdu
journalism have become more challenging in the country especially in Kashmir
valley as the people are switching over to the English language. If language
wise anything binds the people of Jammu, Kashmir and Ladakh, who have their own
regional languages like Dogri, Kashmiri and Ladakhi respectively, its Urdu
which is the medium of communication. Otherwise these three regions are Greek
to each other.
Why has the Urdu journalism failed to attract youngsters to
choose it as a career? Besides the official language of the state is facing the
neglect is alarming. IRFAN QURAISHI
explains the sorry state of Urdu Journalism in Kashmir.
Firstly, the Urdu newspaper owners are
to be blamed for the decline in attraction of youngsters towards joining
them. “You have to link it with
employability so that there is a prosperous career ahead”, said a budding
journalist, Mir Iqbal, when asked why he did not opt Urdu journalism in the
Urdu speaking state.
“Urdu
journalism lacks professional journalists and professionalism which
makes its image very poor and dismal and due to which people losing interest in
Urdu newspapers”, said a senior Journalist Majid Jahangir of BBC.
“People
engaged in Urdu journalism failed to connect it with the market
so that people who want to practice Urdu journalism as a
profession will be encouraged. If Urdu newspaper owners
can produce quality journalism, it will definitely attract
people and increase readership”, he adds.
Otherwise what is being done is that a
government employee is hired on low salary in his part time to work in evening
resulting in low quality journalism.
There is utter need of Labour department and press council should look
at these exploitation cases.
Secondly, the updating to new
technology has become very important. The Urdu newspaper owners also failed to
update their technology despite “getting huge funds from government. Most of
the circulation in the state is of Urdu papers, it means they get more ads but
they need to use latest modes to sustain and uphold the language.
“You need to have online edition, blog,
twitter and other social media for Urdu papers as more people use it through
them”, said Tahir Syed, ruling PDP government’s youth leader and former
prominent Urdu Journalist of the state.
He gave a thought to earn from online, saying “Though government had
started separate ads for online.”
The Urdu newspaper owners need to
introspect. It has become a fashion to have a newspaper against your name in
the state of Jammu and Kashmir. Many allegedly use it for blackmailing and for
getting ads from the government. This is killing the real journalism.
Journalists in valley acknowledge that
the ‘Aftab’ was the first Urdu newspaper where reporters and subeditors were
hired in professional way by Editor Khwaja Sanaullah, followed by the ‘Kashmir
Uzma’. This means the scope of Urdu journalism in Kashmir has remained confined
to just few newspapers out of dozen others run unprofessionally.
Ironically not a single Urdu newspaper
in the state has prominent online presence except few have got websites
developed to update their print edition. On the other hand, the state
witnesses’ huge competition of English language papers on social networkings,
blogs, and mobile applications for timely updates. Unlike English papers the
Urdu papers have no idea of hiring staff for online edition.
Third, there is need to keep Urdu alive
but that it was the responsibility of the government to take measures for
conservation. The state run graduate and
post graduate courses in colleges and universities in English journalism, but
the need to start Urdu journalism courses are warranted for the growth of Urdu
journalism in J&K.
Urdu is a beautiful language
that doesn't belong to a particular community. However 'step-motherly'
treatments is being meted out to this beautiful language. “Government has turned blind
eye towards its promotion. Bureaucracy does not want to see
Urdu papers in their offices and are bent hell upon to eliminate this
language. The same situation is faced by the country’s Urdu journalism”, senior
Journalist Majid Jahangir of BBC said.
“It is unfortunate that Urdu
language is being identified with Muslims only. It's a well-woven conspiracy to
call Urdu a Muslim language. It was Urdu that united the Muslims and Hindus of
the greater India and gave them the direction to fight against the imperialist
Britain." He said that 45 Urdu poets were executed by the British whose
prose and poetry pierced into imperialistic designs like venomous barbs.” said
Lateef Ahmad, a retired teacher and an Urdu writer. He took a dig at political parties and
said, “Hardly any political party sends its press releases in Urdu.”
Highlighted commercial aspect of
newspapers, editors in valley said, “There are hundreds (5400) of Urdu
newspapers in India but they get fewer ads than English papers. Ads constitute two
third income of a paper but DAVP prioritizes to English papers. The same
treatment applies to the Kashmir Urdu publications now.”
As
per the data available on the official website of Jammu & Kashmir
Information Department, presently there are 16 Litho Urdu dailies, 30 offset
Urdu dailies, 29 offset Urdu weeklies in Kashmir division. While as Jammu
division has 23 offset Urdu dailies, 3 litho Urdu dailies, 30 offset Urdu
weeklies, 3 litho bi-weeklies and 5
fortnightly. Out of which according to the distributors maximum 5 Urdu newspapers
have circulation, which are also under threat due to online news trend.
Calling for the promotion of Urdu
language and keeping it alive as a necessity for being in sync with Kashmir’s
rich heritage, traditions, history and religious journey, All Parties Hurriyat
Conference (APHC) Chairman, Mirwaiz Dr. Moulvi Muhammad Umar Farooq said that
though Urdu language was not only been spoken in the entire India Pakistan
Subcontinent but had a unique place in Jammu Kashmir as well.
Speaking on the first anniversary
of states only evident Urdu news magazine ‘Belaag’ recently, Mirwaiz said
though this language had been the official language of Jammu Kashmir right from
the days of autocratic rule, it was unfortunate that the language was facing
government’s apathy and neglect now. The claims of the government about
promoting and preserving it were proving to be hollow and mere wordplay.
Stressing that this official
neglect of the Urdu language was carried out under a well planned design, he
said this was being done in order to wipe out not only our heritage,
traditions, art and culture but also the languages which symbolize our
religious and social identity. He terms
it as a form of cultural aggression.
Irfan Quraishi is a Kashmir-based broadcast
& multimedia journalist and works with Punjab Kesari. He has previously
worked for Day & Night News and Kashmir Times. He tweets @ irfanquraishi85.
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